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Mizuno Launches New Wave Rider 16 Running Shoes

Berkshire, United Kingdom (12th February, 2013) – Mizuno, an internationally renowned provider  of running shoes, have launched the latest edition of their flagship running shoes, the Wave Rider 16.

The Japanese company, which was founded in 1906, state that the Wave Rider 16 is their most iconic running shoe to date and is lighter, faster and smoother than ever before. The shoes have been used as part of Mizuno’s ‘Moments’ campaign and contain several innovative improvements.

Dynamotion fit is a number of strategically positioned support panels in the shoe that are placed to ensure a better fit to the runner’s foot. This technology has been developed to provide support and improve the way the foot moves throughout the stride. Another advancement is SR Touch technology. Part of this is the new SmoothRide Foam, a shock absorbing compound which is lighter and more responsive than its predecessor, the VS-1.

The Wave Rider 16 is lighter than its previous incarnation, weighing in at 280g compared to the 310g of the Wave Rider 15, thanks to the reengineering of lighter materials, support straps and mesh construction.

A spokesperson from Mizuno said: “The Mizuno Wave Rider shoe has been a favourite amongst runners for years. They have come to rely on its superior feel whilst running, allowing a smoother transition and better running action. The Wave Rider 16 is no different. It takes everything that made its predecessors so innovative and builds on it, making it the most advanced Wave Rider yet. The development of Dynamotion Fit and SR Touch mean that runners will benefit from a lighter, comfier, and more responsive running shoe that has all the hallmarks of what makes Mizuno footwear so renowned.”

For more information about Mizuno, the Wave Rider 16 or any of their other athletic footwear, contact them on +44 (0) 1189 362 100 or visit their website at http://www.mizuno.eu/

About Mizuno:

Since its founding in Osaka, Japan in 1906, Mizuno has become a leading-name brand in the performance footwear and sportswear industries, with products available in more than 50 countries worldwide. Mizuno specialises in designing and manufacturing footwear for running, football, handball, volleyball and myriad other sports using innovative technologies unique to their brand, including Wave, Dynamotion Fit, and SR Touch, offering footwear renowned internationally for its suitability to particular sports, athlete types and performance styles.


Lauren Jackson

Mizuno Corporation

612 Reading Road

Winnersh, Wokingham

Berkshire, UK

Zip: RG41 5HE

Tel: 0118 936 2100

Email: pr@clickconsult.com

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