England 5/10/2012- It looks like chess sets will be the must have gift this Christmas as consumers turn to more traditional gifts
Christmas is just around the corner and many people are drawing up their gift lists. However, the current economic climate means that many people will be looking for something different this year. Surprisingly, chess sets look set to feature on many Christmas lists this year.
This is surprising to many people. After all, most people prefer digital or video games rather than physical games these days. However, chess has always bucked the trend. It has always been there in the background. Whilst it is possible to play computer chess, most players actually prefer to play physical games on physical boards with players that they sit face-to-face with. Therefore, sales of chess sets have remained relatively constant.
People are increasingly turning to simple pleasures and playing chess with the family or friends is one such pleasure. It costs nothing to enjoy and is an absorbing way of passing the time. Playing chess over a chessboard is an extremely social activity that many people still enjoy.
Themed chess sets to sell the best
A beautiful chess set can make the perfect gift. The industry has been quite savvy in that they have kept up with changing consumer tastes. Over the years, they have developed a niche market for themed chess pieces. Offering consumers the opportunity to buy sets that feature pieces in the shape of their favourite film or book characters has been a particularly successful marketing ploy. A few years ago Lord of the Ring chess sets sold in vast numbers.
When people give Christmas gifts there are always looking to buy something which shows the person they are giving to how special they are. When somebody receives a chess set that is connected to something else they enjoy they know that some thought and time has gone into the purchase of that gift. Firms like Chess Direct now find that the vast majority of their business comes from the sale of themed chess sets.
Contact:
Chess Direct
England, UK
Tel: 1482 327 019
Email: Online form
Website: http://www.chess-direct.co.uk/
