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Big brands join special snack feature

5 March 2012 – PepsiCo adds fizz to Encounter c-store magazine with full page ad in forthcoming snacking feature.

Encounter Magazine, the free-to- read online publication for independent convenience store retailers at www.encountermagazine.co.uk, is signing up an impressive list of big brand advertisers. PepsiCo is the latest famous name on the list with the company taking a full page advert in the April issue featuring an in-depth article on snacks.

The snacking article will be the ‘Big Read’, Encounter’s regular editorial double page spread and one of the most popular sections in the magazine. The feature will cover the key topics about snacking and include insights c-retailers can put into action to increase their sales of confectionary, crisps and drinks.

“We’ll be encouraging readers to see snacking as a category in its own right,” says Moray Newberry, publisher of www.encountermagazine.co.uk. “We’ll be giving key stats about the sector, looking at trends and suggesting ideas for optimum stock selection and merchandising.”

“We’re delighted to have PepsiCo on board, “ he continues, “and we’re getting interest from many other major manufacturers who want to advertise amongst high-quality and well-targeted editorial.”

“Our magazine looks at issues specific to independent c-store and impulse retailers. We understand their challenges and give them information, support and practical suggestions to increase their sales in difficult times. Retailers are responding very positively to our approach and we’re adding significant readership numbers with every issue.”

www.encountermagazine.co.uk is a free, monthly magazine providing product information, industry news and business resources for independent convenience and impulse retailers. Encounter has a database of over 24,000 convenience and impulse stores.

Contact information:

Moray Newberry

Monitor Marketing Ltd

Tel: 07836 386809

Email: moray@monitorcreative.co.uk

Jackie Holland

Monitor Marketing Ltd,

Tel: 0161 743 0980

Email: Jackie@monitorcreative.co.uk

Encounter is a trading name of name of Monitor Marketing Limited, 54 Oldfield Road, Salford, Manchester, M5 4LZ. Tel. 0161 743 0980 Fax: 0161 736 6906. Registered in England No.2884001 VAT Registration No. 638 7110 35




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